Make your Follow Friday even more fabulous by getting to know two of Dallas’ leading tastemakers. On Pointe is bringing you the inside scoop on the pair of creative geniuses, and telling you why their inspired Twitter feed has us totally addicted. 

A few of the Redman’s recent StyleSheet hot shots, including model and designer Erin Wasson (right), snapped while in town to support the Dallas Contemporary.

• LOVE IT: Because Kristi and Scot Redman aren’t simply curators of style - they’re the go-to trendspotters in the city.  Rising to prominence as the photographers behind SMU-centric Hilltop Glossy, the husband-and-wife team created a wildly popular site and garnered loyal legions of fans. So it was no surprise when D Magazine took notice of the talented pair, franchising their work and giving them an online platform, dubbed D StyleSheet. Fashionably famous faces like The Coveteur’s Stephanie Lacava, supermodel Erin Wasson, and designer Mary Katrantzou have popped up on StyleSheet, and joining their 2,200-plus followers on Twitter is your hotline to haute couture.

• LINK IT: At StyleSheet.DMagazine.com.

• LIST IT: Add @DStyleSheet to your roster of #FF favorites!

And of course, don’t forget to connect with @Brandpointe anytime to tap into the headlines and happenings we’re tracking now!

Want to join the “fit clique”? Trade your generic gym for a fitness experience with “rockstar” trainers and a live DJ set; we’ll tell you which Texas-based brand is bringing sexy back with a dynamic concept that makes working out feel more like working it!

Rock Star Fitness’ clients prep for swimsuit season, hitting the downtown streets for an urban exercise experience.

THE BRAND

• Company: Rock Star Fitness Camps
• Website: RockStarFitCamps.com
• Founder: Ade Hazley
• Established: 2005

THE BACKSTORY

• From the Beginning: Combining conditioning, competition, and a community vibe, Rock Star Fitness’ foundation was built on making clients look and feel like, well, rock stars. And members of the company’s so-called “fit cliques” have long credited the rock-and-roll workout experience – sessions are presided over by a live DJ, as well as a top-notch trainer – with helping them stick to or exceed their goals. Establishing its first camp near downtown DFW in 2005, Rock Star Fitness now hosts workouts in more than 10 locations, including three venues in Austin.
• Fearless Leader: Getting candid about Rock Star Fitness’ concept, owner and founder Ade Hazley once noted, “We will maintain your sexy so you can optimize your situation!” The company is a testament to Hazley’s fun-loving approach, and under his guidance, Rock Star Fitness has uniquely, successfully fused traditionally effective elements like resistance, cardio, stability, and results tracking with an entertaining, hip hop-fueled atmosphere, drawing a diverse and loyal following.

Need motivation? The company’s talented trainers will keep you - and your fitness goals - on track. 

THE BRIGHT APPROACH

• Social Status: Community-building is the backbone of Rock Star Fitness’ business model, and the company’s social networks reflect its broad fan base. Tapping into Facebook, Pinterest, Twitter, and YouTube, the organization’s leadership and trainers share tips, trends, and nutrition advice with its “fit cliques” - Rock Star lingo for members of its workout groups. Hazley’s commitment to conversation that’s both inspiring and consistent is what drives followers’ continued and influential engagement. 
• Honor Roll: Garnering accolades from nearly every notable local media outlet, Rock Star Fitness has graced the pages of D Magazine, the Dallas Morning News, the Dallas Observer, and the company has also taken a star turn on NBCDFW. 

THE BOLD FOLLOWERS

• Star Power: Hazley enjoys celebrity status among his fans and followers, and more than a few well-known Dallasites have joined the Rock Star movement including national radio personality Adam Bomb.
• Join the Loyalists: Website – RockStarFitCamps.com. Facebook – Facebook.com/RockStarCamps; 1,900+ “Likes.” Pinterest - Pinterest.com/RockStarFitCamp. Twitter – @RockStarFitnes; 400+ Followers. YouTube - YouTube.com/User/RockStarFitCamps.

Looking to generate strong social media buzz for your brand? To find out how Brandpointe can put you and your business in the limelight by helping you develop a fierce following, we invite you to connect with us online via our website, Facebook, and Twitter pages!

Want to spend Memorial Day celebrating in royal fashion? Revel in the Sport of Kings as Beverly Drive hosts the GrandLuxe Polo Cup Championship. Better known by its former title for which the cup was named, GrandLuxe Magazine, the chic team behind Beverly Drive will welcome charging ponies and charming VIPs for the posh party - and we’ll tell you how to snag a haute ticket. 

Players in action at the Prestonwood Polo & Country Club, as captured by Jeff Tikson.

• GO: To the annual GrandLuxe Polo Cup Championship on Saturday, May 25, at 5 p.m. Luxury box seats are still available; purchase tickets and sponsorship packages by email, Rebecca@GrandLuxeMagazine.com, or phone, 972.559.4589.

• GATHER: Don chic spring attire and head the Prestonwood Polo & Country Club, 525 Yacht Club Road in Oak Point.

• GREET: Raise a glass of champagne to your favorite team while enjoying haute cuisine among the city’s most social set. We also suggest you swing by the VIP pavilion to indulge a little people watching and posh shopping, because the magazine’s partners will be on hand to show off some very luxurious goods. And if you’re interested in a different kind of horsepower, don’t miss a stroll through the Concorso to take a peek at enviable classic and exotic cars.

Want to keep up with even more of Brandpointe’s social swirl? Join us online anytime via our website, Facebook, and Twitter pages!

Brandpointe’s newest contributor, Dallas-based writer and editor Lee Escobedo, spoke to leading photographers to find out which cool tools they’re turning to now for easy, effective digital media management.

Boosting your brand’s online identity demands blending traditional marketing strategies with a “show-and-tell” approach. Prepare to get personal with fans and followers, because earning their continued engagement means taking them behind the scenes with candid images, videos, and commentary. Speaking to professional photographers, On Pointe gained an insider’s perspective on top-notch tools for managing digital media, and we’re revealing their recommendations for affordable, easy-to-use software shortcuts.

• Dropbox: The popular cloud service could render USB flash drives obsolete. Allowing multiple users to create and share a single folder, the program also synchronizes for multiple parties to manage the same contents from multiple devices. Banish loading lag time and save space with the quick and easy uploading service; download Dropbox’s basic package for free, or upgrade to the Pro or Business version from $9.99 per month. 

• Adobe Creative Cloud: Pro photographers are unanimous in declaring Adobe’s Creative Suite as the best, most innovative software available. And with the 2013 release of Creative Cloud, offering a $49.99 monthly rate for users daunted by the prohibitive package price of $800, Adobe is gaining ground by turning students and young professionals - many of whom utilized pirated products due to costs - into consumers. The experts we spoke to shared a common caution, however, emphasizing that the new six-month version updates may cause confusion among consumers accustomed to purchasing the latest Adobe edition every two years.

• sendspace: Professional lensman Simon Phoenix, who covers concerts, sometimes several per night, needed a place to store and share his photos very quickly and for a limited amount of time. “sendspace is a quick one-shot way to deliver media without accruing any additional storage space on my devices. It uploads temporarily to the site then the recipient can download it with a link,” Phoenix noted, adding that he uses the service weekly. Boasting 300MB of storage, Phoenix lauded sendspace’s capabilities, telling us, “That’s space for a lot of photos, especially if you’re reducing them for display on the web. I’ve even sent HD videos that were less than 300MB.” Users can tap into sendspace Lite for free or opt into sendspace Pro or Pro Plus from $8.99 per month.

Hollywood darling Mindy Kaling is having a moment. Currently starring in the eponymous TV mega-hit, The Mindy Project, and recently popping up on the red-carpet at the ultra-exclusive Met Ball, the actress has turned into a comedic “it” girl. But if you want to get the real behind-the-scenes scoop on her life in Tinseltown, look no further than Twitter, where she’s dishing about everything from her crush on a fellow comedian to her affinity for pirates. 

Mindy Kaling strikes a pose at the Met Ball; photo courtesy of JustJared.com.

• LOVE IT: Because Kaling’s sense of humor gets even better off camera. Whether posting candid snaps of she and Amy Poehler ordering shots or chronicling her backstage jitters, Kaling’s feed is part confessional and part creative outlet. Already an Emmy Award-nominated writer/producer and New York Times best-selling author, the actress and former star of The Office has a wit that translates on Twitter.

• LINK IT: At Fox.com/The-Mindy-Project.

• LIST IT: Add @MindyKaling to your #FF roster.

And of course, don’t forget to connect with @Brandpointe anytime to tap into the headlines and happenings we’re tracking now!